Privacy Policy

2. How We Use Your Information

2.1 Service Provision:

• Processing your requests through Third-Party Provider APIs
• Managing your account, authentication, and access control
• Processing payments and managing your credit balance
• Providing customer support and responding to inquiries

2.2 Safety and Security:

• Detecting, preventing, and investigating fraud, abuse, and security threats
• Enforcing our Terms of Service and content policies
• Monitoring for prohibited content and policy violations
• Protecting the rights, property, and safety of ecomVance, our users, and the public

2.3 Service Improvement:

• Analyzing usage patterns to improve features and user experience
• Developing new products and services
• Conducting research and analytics
• Testing and optimizing service performance

2.4 Communications:

• Sending transactional emails (account notifications, receipts, service updates)
• Providing customer support and responding to inquiries
• Sending marketing communications (with your consent, where required)
• Notifying you of policy changes or important service announcements

2.5 Legal Compliance:

• Complying with applicable laws, regulations, and legal processes
• Responding to lawful requests from law enforcement and government authorities
• Enforcing our legal rights and defending against legal claims
• Investigating and reporting illegal activity

3. Information Sharing and Disclosure

3.1 Third-Party Service Providers:

• AI Processing Providers: Your content and prompts are transmitted to Third-Party Providers (e.g., Fal AI) for processing. These providers operate under their own privacy policies.
• Payment Processors: Payment and billing information is shared with payment processing services (e.g., Stripe) to complete transactions.
• Infrastructure Providers: Hosting, database, and cloud service providers that store and process data on our behalf.
• Analytics Services: Analytics and monitoring tools that help us understand service usage and performance.

3.2 Legal and Safety Disclosures:

We may disclose your information without your consent when we believe in good faith that disclosure is:

• Required by law, regulation, legal process, or governmental request
• Necessary to enforce our Terms of Service or other policies
• Necessary to detect, prevent, or address fraud, security, or technical issues
• Necessary to protect the rights, property, or safety of ecomVance, our users, or the public
• Necessary to investigate potential violations of law, particularly regarding child sexual abuse material (CSAM) or content involving imminent harm

3.3 Business Transfers:

In the event of a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction, your information may be transferred to a successor or affiliate entity.

3.4 Aggregated and De-Identified Data:

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other purposes.

4. Data Retention and Storage

4.1 Retention Periods:

• Account Data: Retained for the duration of your account plus 12 months after account closure
• Usage Logs and API Requests: Retained for 12 to 84 months depending on legal and compliance requirements
• Generated Content: Retained for 90 days after generation, unless flagged for policy violations
• Flagged Content: Retained indefinitely for safety, compliance, and legal purposes
• Payment Records: Retained for 7 years in compliance with tax and financial regulations

4.2 Data Storage Location:

Your data is primarily stored in the United States on servers operated by us or our service providers. Some data may be processed or stored in other countries where we, our affiliates, or our service providers maintain facilities.

4.3 Data Security:

We implement commercially reasonable technical and organizational measures to protect your information, including encryption in transit and at rest, access controls, security monitoring, and regular security assessments. However, no system is completely secure, and we cannot guarantee absolute security of your data.

5. Your Privacy Rights

5.1 General Rights:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Data Portability: Request a copy of your data in a structured, machine-readable format
• Objection: Object to certain processing activities, including marketing communications

5.2 Regional-Specific Rights:

• EU/UK Users (GDPR): Right to restriction of processing, right to object to automated decision-making, right to lodge a complaint with your local data protection authority
• California Users (CCPA/CPRA): Right to know what personal information is collected, sold, or shared; right to opt-out of sale/sharing; right to limit use of sensitive personal information; right to non-discrimination for exercising privacy rights
• Turkish Users (KVKK): Right to learn whether personal data is processed, request information about processing, learn the purpose of processing, know third parties to whom data is transferred, request correction or deletion, object to unfavorable results arising from automated analysis

5.3 Exercising Your Rights:

To exercise any of these rights, contact us at hello@ecomvance.ai. We will respond to your request within 30 days (or as required by applicable law).

5.4 Limitations on Rights:

Your privacy rights may be limited in cases where disclosure would adversely affect the rights of others, data retention is required by law, or data is necessary for detecting, preventing, or investigating fraud or abuse.

6. Cookies and Tracking Technologies

6.1 Types of Cookies We Use:

• Essential Cookies: Required for authentication, security, and basic service functionality
• Performance Cookies: Collect information about how you use the Service to help us improve it
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Help us understand user behavior and measure service performance

6.2 Cookie Management:

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of the Service.

6.3 Third-Party Tracking:

We use third-party analytics services (e.g., Google Analytics) that may use cookies and similar technologies to collect information about your use of the Service.

7. Children's Privacy

7.1 Age Restriction: The Service is not intended for use by individuals under the age of 18 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children under 18.

7.2 Parental Notice: If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at hello@ecomvance.ai. We will take steps to delete such information and terminate the account.

7.3 COPPA Compliance: If we discover that we have collected personal information from a child under 13 without verified parental consent, we will delete that information as quickly as possible.

8. International Data Transfers

8.1 Cross-Border Transfers: Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where data protection laws may differ.

8.2 Safeguards: When transferring data internationally, we implement appropriate safeguards such as standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms.

8.3 Consent to Transfer: By using the Service, you consent to the transfer of your information to the United States and other countries for processing and storage.

9. Changes to This Privacy Policy

9.1 Policy Updates: We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy.

9.2 Notification of Material Changes: For material changes that significantly affect your rights or how we process your information, we will provide prominent notice on our website and send email notification to registered users at least 30 days before the changes take effect.

9.3 Continued Use: Your continued use of the Service after changes to this Privacy Policy become effective constitutes your acceptance of the updated policy.

10. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

ecomVance Support:
Email: hello@ecomvance.ai

BEY AGENCY LTD (Parent Company):
Email: hi@bey.agency
Website: https://bey.agency/
Address: Suite 90415 Brayford Square, London, United Kingdom, E1 0SG
Company Number: 16435596

11. Data Protection Officer

If you have questions about how we process your personal data or wish to exercise your privacy rights, you may contact our Data Protection Officer at:

Email: hello@ecomvance.ai
Address: BEY AGENCY LTD, Data Protection Officer, Suite 90415 Brayford Square, London, United Kingdom, E1 0SG